Meet Toni and Dan
The partners (in business/crime/life) behind Extracted.
Toni and Dan are the founders of Extracted. Here’s a little bit about their journey to becoming a groundbreaking UK supplement brand.
Extracted all began from a place of frustration, after Toni suffered with debilitating insomnia that was seriously impacting her quality of life. Fed up of prescribed sleeping pills that would knock her out and leave her feeling hungover the next day, she went down the natural route, but soon found she was taking multiple individual supplements (and spending a fortune in the process) because there wasn't a supplement formula out there that contained everything she needed in optimal dosages.
So she and Dan began looking into creating their own.
Working with nutritionists, scientists, sleep experts and a UK-based formulation team, three years later they came up with 'Sleepee' - their flagship sleep supplement, containing 11 proven ingredients. And it worked! For Toni and now for thousands of others. And Extracted began rapidly expanding.
With so much more in the pipeline, including other ranges poised for launch and their first Extracted concept store (with their offices above) opening in the centre of Bath, they’re building a wellness brand that’s as innovative as it is effective. And they couldn’t do it without the amazing support of their customers, who continue to inspire everything they do!