Extracted, creator engine

Ten creators, one claims sheet for Extracted

A first roster for Extracted: seven videos per creator per week, built around Sleepee, Multee, Hydree and the bundles.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

My evening routine with Sleepee

Illustrative: a creator films a wind-down with the Sleepee pouch beside The Rest & Relax Bundle. She shows her routine and makes no promise about results.

Illustrative post

Summary

Creator engine summary
Roster	10 creators, ramped over six weeks	Live by week 0, 2, 4, 6, 8 and 10, two added each step. Proposed.
Who	Everyday supplement users	Six personas matched to Sleepee, Multee, Hydree, Creatine Monohydrate, Flexee and Magnesium Complex.
Production	7 videos per creator per week	303 creator videos a month at 10 creators.
Pay	Three bands, a fee plus a cap	Starter $300 fee, $600 cap; Standard $500, $1,000; Premium $800, $1,500.
Bonus	$50 flat past 100,000 views	One bonus per creator per month. Bonus at the cap: Starter $300, Standard $500, Premium $700.
Compliance	Claims sheet before every brief	Creators quote only Extracted's own lines. A draft that breaks the sheet goes back unpaid for the bonus.
Category rule	No health outcomes in a creator's voice	Supplements: only Extracted's own wording, attributed to Extracted. Routine yes, results no.
Goal	$1 per 1,000 views	Proposed target. The simulator starts at $5.74 on cautious inputs.
Report	A Monday report, every week	Views, cost per 1,000 views against $1, best hook, drafts sent back.
Decision	Keep, change or stop at month three	The monthly ceiling is $15,000 with all 10 creators at the top cap, bonuses excluded.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs the playbook was a creator program feeding a paid ad engine, with losers killed early. Extracted sells supplements, a category I have not run. I would learn it alongside your team and keep every creator inside your claims sheet.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

20,000+
Customers already on the page
The page shows 4.8/5.0 from 20,000+ Happy Customers. A first roster can start with people who already use the pouches.
Published
4.7/5
A rating creators can point to
The page also shows Rated 4.7/5. Creators film their own routine and leave the rating on the page where it belongs.
Published
60-day
A guarantee that shortens the ask
The 60 Day Guarantee covers unopened pouches returned within 60 days. A viewer's first order carries less risk, and creators can say so exactly as written.
Published

Part 4 of 15

Principles

One number to protect: $1 per 1,000 views
Every creator decision traces back to cost per 1,000 views. The simulator starts at $5.74 on cautious inputs, so the gap between the two is the work.
One variable per test
Same Sleepee pouch, same claims-sheet line, only the hook changes. Losers killed early, winners go into the hook library.
Seven videos a week beats one polished film
Seven videos per creator per week makes 303 videos a month at ten creators. Volume finds the hooks that a single big shoot never will.
Brief in the workspace, claims checked first
Briefs live in #briefs. Every claim question goes to the brand lead before filming. No answer means do not say it.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

PriyaMon 8:30 AM
Brief for this week: a Sleepee wind-down, two hook options in the doc, one variable per test. Use only lines from the claims sheet and film seven videos by Sunday.
MayaTue 10:15 AM
Can I say Sleepee gets me to sleep faster? I want it in the opening line of the Calmee clip.
Not in your voice. Show the pouch, tell your routine, and read this sheet line instead: Backed by thousands of 5-star reviews.
Report botAppMon 9:00 AM
Weekly report: videos posted, views, cost per 1,000 views against the $1 target, top hook, drafts waiting for review.
PriyaWed 2:40 PM
Draft sent back: the line about sleeping through the night is a health outcome. Reshoot the hook with The Rest & Relax Bundle on the shelf and keep to routine.
Reshot, new version in #drafts tonight.
Report botAppFri 4:05 PM
Tom's Creatine Monohydrate video passed 100,000 views. $50 flat bonus logged, one per creator per month. The hook moves to the library for the next test.
PriyaThu 11:00 AM
Check: every live creator, confirm the claims sheet is open before you film and that your partnership label is on. Reply with a thumbs up in #claims.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Sleepee wind-down
“This is the whole of my night routine”
Handheld in the bedroom, phone on the nightstand, Sleepee and Flexee in frame. Say your routine, never a result.
Brief 02
Strong & Supple on the counter
“Two pouches, one counter, here is why”
Kitchen counter unboxing of The Strong & Supple Bundle. Pull out Flexee and Magnesium, read the pack, stop.
Brief 03
Glow Getters morning
“My morning starts with these two pouches”
Morning light, one take. Open The Glow Getters Bundle, show Multee and Reeplay, say what a normal day looks like.
Brief 04
Mood & Mind evening line-up
“Three pouches I line up every evening”
Overhead shot of The Mood & Mind Bundle on a table, one pouch at a time, a calm voiceover about routine only.
Brief 05
Total Control bundle price check
“What does a bundle cost against single pouches”
Screen recording of the shop beside The Total Control Bundle. Read the prices on the page aloud, add nothing.

Every product line in a video comes off the claims sheet word for word, for example “Backed by thousands of 5-star reviews”, “Save 25% on every order”, “Clean & Pure - 100% plant-based, with no fishy aftertaste or contaminants.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Customers who already buy
The page shows 4.8/5.0 from 20,000+ Happy Customers. Ask buyers of Sleepee and Multee for a first test video before looking outside.
Training and recovery communities
Lifters and runners already film their gym bag. Creatine Monohydrate and Hydree fit their routine without a medical claim.
Sleep and evening routine creators
Wind-down content is a natural home for Sleepee, Calmee and Magnesium Complex, and for The Rest & Relax Bundle.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. The roster would start from scratch, with its own brief and claims sheet.

Five filters, fewer each step

1Reads the claims sheet
Can repeat which lines are allowed and which are not before the first brief goes out.
2Passes a trial video
One unpaid-bonus trial video with the claims sheet and a clear hook before a band is set.
3Uses the product for real
Shows a routine with the pouch in it, not a script read over a stock shot.
4Audience fits the pouch
Followers who train, sleep badly on a busy week or build morning routines, not a general crowd.
5No medical authority
Does not present themselves as a clinician and does not give medical advice in videos.

Part 7 of 15

Who

Strength-training regular
Films the gym bag and a daily scoop. Talks about routine and price, never about a result.
Likely product: Creatine Monohydrate
Tired shift worker
Shows an honest wind-down after a late shift. Reads the brand line, makes no promise.
Likely product: Sleepee
Early-morning trainer
Mixes it in the bottle after a run and talks routine, not outcomes.
Likely product: Hydree
Morning-routine creator
Films the counter at breakfast with one pouch among the rest of the habits.
Likely product: Multee
Desk worker
Shows a standing break and the pouch beside the laptop, in plain language.
Likely product: Flexee
Evening wind-down creator
Cooks, reads, winds down. The pouch is part of the scene, not the subject.
Likely product: Magnesium Complex

Left off, every time

Always out: clinicians or anyone claiming medical authority, creators under eighteen, anyone who wants to promise a result, and anyone who will not use the claims sheet. Category rule: only Extracted's own wording, attributed to Extracted.

Part 8 of 15

The first twenty

Lifters who film a daily creatine scoop
Runners who mix electrolytes after a long run
Night-shift workers filming a wind-down
Parents with a crowded evening routine
Desk workers who film a standing break
Yoga teachers who show a nightly stretch
Commuters who pack a pill case for the week
Meal-prep creators with a morning counter
Cyclists who bottle up before a ride
Students filming a revision-week routine
Home cooks who do kitchen-counter unboxings
Gift-guide creators filming bundles
Small fitness coaches with a weekly check-in
Wellness creators who film honest weekly routines
UK budget-routine creators who compare bundle prices
Pilates instructors with a morning ritual
Walkers and hikers who film what they pack
Book and tea evening creators
Skincare-routine creators adding a daily pouch
Habit-tracker and journal creators

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Backed by thousands of 5-star reviews”
Opening line or end card of any format
“4.8/5.0 from 20,000+ Happy Customers”
Voiceover when the rating is on screen
“Save 25% on every order”
Bundle and subscription clips, after the lead confirms the offer
“Clean & Pure - 100% plant-based, with no fishy aftertaste or contaminants.”
Vegan DHA Omega 3 close-ups
“We offer a 60-day returns and refund policy.”
End card, with the unopened pouches condition
“It’s 100% pure, free from fillers and binders, premium grade, expertly crafted and micronised to ensure rapid absorption by the body.”
Creatine Monohydrate unboxing, read from the pack

Never said

Each one with the reason it stays out.

Never say Utee replaces a visit to your GP
A medical promise the brand does not make.
Never say Sleepee guarantees a full night of sleep
A health outcome, and the brand's own wording carries no such guarantee.
Never say Flowee fixes bladder problems
A health outcome; creators describe a routine only.
Never say Extracted is better than another brand
A comparison the site does not support.
Never say you can stop your medication
Medical advice, outside any creator's role.
Never say a study proves Sleepee works
A study figure the creator cannot source.
Never say the 60-day guarantee has no conditions
The page carries an asterisk and covers unopened pouches.

To confirm with the brand

Held until someone on the brand side signs off.

Spend over £30 for FREE shipping!
The site shows more than one shipping rule; confirm the current one.
Six pouches = free shipping
A second shipping rule; confirm which one is live before filming.
Free Multivitamin, Water Bottle & Express Shipping With Orders Over £60
A promotion threshold that can change; confirm before any video quotes it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For new creators on a first trial: a fee, a cap and room to prove the hook.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators whose Sleepee or Multee videos already land: a larger fee, a higher cap.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For proven creators with a steady weekly cadence: the top fee, the top cap, same claims sheet.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: $50 flat for the first video past 100,000 views.
Per video: the 100,000 views must sit on a single video, not on a sum of clips.
Organic views only: a paid boost of the video does not count toward the bonus.
No bonus on a video that broke the claims sheet or the category rule, however far it travels.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators the simulator gives 1.8M views a month for $10,050: $5.74 per 1,000 views against $1.00. It closes if 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Extracted creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first briefs
The claims sheet is signed off, #briefs opens, and the first creators trial a Sleepee wind-down before any band is set.
Month 1
Ramp to ten
Creators live by week 0, 2, 4, 6, 8 and 10, two added each step. Seven videos each per week, one variable per test.
Month 2
Kill losers, fill the library
All ten live at 303 videos a month. Losers killed early, the hook library fills, strong Starter creators move to Standard.
Month 3
Premium for the steady ones
Premium bands for creators with a steady cadence, the first $50 bonuses paid, winning hooks go to the paid step.
Day 90
Keep, change or stop
Read cost per 1,000 views against the $1 target. The decision is yours, the report is built so you never have to ask.
Ceiling
Monthly ceiling
All 10 creators at the top cap, bonuses excluded: $15,000 a month. The ceiling is a limit, not a forecast.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: videos posted, views, cost per 1,000 views against $1, the best hook, drafts sent back and one decision for you.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Sleepee wind-down	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Strong & Supple on the counter	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Glow Getters morning	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Mood & Mind evening line-up	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Total Control bundle price check	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit to paid

From organic to paid

Pick the organic winner
A video that passes 100,000 views with a clean claims sheet is the only one that moves on.
Get usage rights
Written permission from the creator before any boost. No permission, no paid test.
Boost as a test
Same video, one audience variable, one budget cap. The result goes back to the hook library.
Scale or cut
Winners join the paid ad engine alongside the other experiments. Losers killed early.

From the video to the checkout

Bundle videos land on the bundle's own page, such as The Dream Team Bundle.
A build-your-own hook sends viewers to Build a Bundle.
Shipping-offer clips run only after the current rule is confirmed on the site.
End cards say Check out, the same words the cart uses.
Sleepee clips go to the Sleepee page, never to a general home page.

Part 15 of 15

Want to see the first briefs?

Grab a time here

Customers already on the page

A rating creators can point to

A guarantee that shortens the ask

One number to protect: $1 per 1,000 views

One variable per test

Seven videos a week beats one polished film

Brief in the workspace, claims checked first

Sleepee wind-down

Strong & Supple on the counter

Glow Getters morning

Mood & Mind evening line-up

Total Control bundle price check

Four sources in

Five filters, fewer each step

Strength-training regular

Tired shift worker

Early-morning trainer

Morning-routine creator

Desk worker

Evening wind-down creator

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first briefs

Ramp to ten

Kill losers, fill the library

Premium for the steady ones

Keep, change or stop

Monthly ceiling

From organic to paid

From the video to the checkout

Supplement rules for Extracted creators

Brand wording only

No medical outcomes

No comparisons

Label the partnership

Offers need a check

Guarantee as written

Want to see the first briefs?